Email Marketing is Dead.
Long Live Email Marketing.
Chances are you already knew that, so how can we help you provide the email marketing returns your product deserves? Build long-lasting relationships. Email marketing is fast, cheap and highly profitable, and the ultimate relationship and brand-building tool.
How many times have you heard the death knell for email marketing? The truth is it’s never been stronger; it just requires more sophisticated techniques to maximize its vast potential. When done right, it delivers powerful results with a very high return on investment, typically generating returns in excess of 40:1.
It enables your customers to consistently engage with you and your products, telling you exactly what they want in the data you harvest from their behavior. No other strategy compares in keeping the conversation going between you and your audience, and we’ll power and maintain this essential dialogue. The Digital Marketing Association suggests that 66% of customers purchase as a result of an email marketing message. A McKinsey report indicates that email is 40 times more effective than Facebook and Twitter combined in helping businesses reach new customers.
Nurture Leads at Every Stage of the Email Marketing Journey
Key to successful email marketing is understanding your audience’s needs. Working by your side, our role as your Email Marketing agency is to utilize your existing customer data to create bespoke nurturing sequences which speak to your customer at every stage of their journey.
Our sophisticated techniques enable us to pinpoint exactly what each customer’s position is on their decision-tree. Whether they need more time to research or are itching to convert, together, we will create a journey to develop their interest and power the return both you and they crave.
We design eye-catching email marketing campaigns and have over 15 years’ experience doing so. Alongside this, we deliver a fully-fledged service which takes care of the messaging, strategy, research and data analysis. Whether you are B2B or B2C, Yoday has the experience to build highly effective email marketing campaigns that generate stunning results.
Complete Strategy
We will incorporate a full customer persona analysis, segmenting your audience for the most effective communications. We can help develop your tone of voice and deliver automation schemas to move your customers along the buying funnel based on their unique needs and desires.
CRM Integration
We can integrate any CRM platform to leverage content customisation and analytics, working alongside a Marketing Attribution strategy to ensure each touchpoint of the journey is covered. This allows us to streamline your communications and create more meaningful relationships with your subscribers.
Cross-Channel Growth
Your database tells you so much about your customers, even how to find more people like them. We can use your data to find lookalike audiences across social and search, feeding them into the same bespoke journey workflow processes to foster lifelong relationships.
Segmentation & Marketing Automation
We will develop core customer groups based on constant behavioral analysis, alongside existing data. This then informs the full strategy, using big data analytics coupled with AI to improve Marketing Automation funnels. We’ll then hit your audiences with the right content at the right time, using incentives and progressive persuasion techniques to develop brand engagement across every stage of the customer journey.
Personalisation
Leverage your subscriber data by personalizing your email communications for higher engagement to build trust and loyalty to your brand. We’ll enable you to tailor their experience of your business based on the information they give you, feeding them the content they need when they want it.
Copywriting
Crucial to your message is the wording. We’ll create a copy focused on telling your customer exactly what they want to hear at every stage of the funnel, harvesting the insight from your personas to nurture leads towards conversion.
HTML Coding
Email is consumed across a vast array of devices and email client software, so it’s imperative the end product renders flawlessly. We create responsive email templates that are cross-platform rigorously tested to ensure your customers always have a positive user experience.
Atomic Design
We adopt atomic design principles throughout all screen-based design, enabling all of your designs to adapt rapidly. Whether it’s email, app or web delivering a set of digital brand guidelines and building blocks, we ensure that any communication or storytelling, whatever the medium or channel, consistently follows brand guidelines.
Testing & Optimisation
Understanding the customer lifecycle is crucial to mapping a workflow of communications. We evolve your campaigns through content personalisation and A/B testing to maximize your results, based on the results we see in the data.
Why Work With Us?
We know there are a plenty of email marketing agencies to choose from, here's why our clients love us: